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The Dynamic Pricing Algorithm Revolutionizing E-commerce

Probability Pricing is helping large and small e-commerce stores leverage big data and game mechanics to boost sales, improve conversions, and increase margins.

“What Priceline did for the travel industry Probability Pricing is doing for the e-commerce industry – completely reinventing pricing.”

- Scott Case, Cofounder, Priceline 

Key Benefits of Probability Pricing


Reveal the Perfect

Price Point

Probability Pricing reveals the highest possible price each unique customer will pay for your products.


Improve Conversions

Some customers are unwilling to pay full price. To convert them into sales, our algorithm gives them personalized, variable discounts.


Increase Margins

For customers who are less price sensitive (and thus willing to pay more for a product), Probability Pricing gives them smaller discounts.

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Increase Engagement

E-commerce stores that deploy Probability Pricing are rewarded with vastly increased customer engagement and time on site.

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Capture More Emails

Emails have become a powerful digital currency. Capture more with Probability Pricing and up your e-commerce game.

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Neutralize Comparative Pricing Algorithms

The variable pricing mechanics at the heart of our technology ensure that your final sale price remains hidden from competitors.

Using Time to Unlock Price Sensititivies

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With Probability Pricing, each customer independently determines how much time they want to play for a product.


Less price sensitive customers spend less time playing and purchase at lower discounts. More price sensitive customers play longer; they will only make a purchase if offered a higher discount.

Drive More Traffic to Your Site

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Probability Pricing gives you a new and interesting way to present paid ads and email blasts to potential customers.

Capture more attention and drive more traffic to your site with Probability Pricing.

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Let's Get Started

You can find us on the Shopify App Store. Simply download our app, follow the instructions, and you're ready to go.